About Our CEO

  Melinda Luss-Bickham embodies the spirit of resilience and innovation, cultivated by her upbringing and her entrepreneurial-minded parents. A proud product of the 60s, Melinda challenges the notion that her generation is outdated. Her DIY mindset, coupled with her bachelor's degree in business management and MBA in Business Administration demonstrates her passion for learning that has been a constant throughout her life.

  Over time, Melinda encountered frustrations with age-reduction products that irritated her sensitive skin. The pandemic of 2020 proved to be a turning point when her trusted skincare products became unavailable or altered. Driven to find solutions that addressed both aging skin and her eczema, Melinda embarked on a journey to uncover the power of natural, plant-based ingredients. What she discovered was transformative—plants, seeds, oils, and herbs capable of soothing sensitive skin while supporting a graceful aging process.  

  Her research led her to source high-quality ingredients from their origins, including Africa, India, and Morocco. This global approach became the foundation of her company, driven by her unwavering commitment to creating effective, natural skincare solutions for all skin types, especially sensitive, aging skin.

  "I have learned that getting older is a gift and should not make one feel less appealing. I used to say that I would prefer to be called seasoned instead of old, but I have recently learned to embrace the term vintage. It is something rare and of high quality."